The Brand Lead will set the direction and strategy of the positioning of SPH Media and its products. You will lead a team of brand and digital specialists to achieve a measurable impact on SPH Media brands through existing and new initiatives.

The scope of responsibilities includes the following:

• Set the direction for all brand initiatives and communicate that to stakeholders
• Manage and lead a team of brand and digital specialists
• Liaise with internal and external partners to drive initiatives that position SPH Media as a trusted brand and drive greater awareness and engagement with SPH Media brands
• Maximise the value and impact of SPH Media’s owned and paid media investments

Required Qualifications

• Bachelor’s degree or above, in marketing, branding, business or a related field
• 10 years of brand/marketing experience
• Marketing experience with the media industry, content creation or platform companies

Required Competencies

• Through the line marketing experience
• Data-driven thinking and ability to influence and challenge the status quo
• Strong communicator with proficiency in English and a second language
• Developed stakeholder management and presentation skills

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