We are looking for a highly motivated individual to develop and implement subscription and promotion campaigns to grow Lianhe Zaobao. Your main responsibilities involve forming effective above and below the line advertising communications and execution that will drive targets and results set.
Liaise with the creative agencies to develop effective communication creatives and marketing concepts to drive newspaper subscription
Provide support on events management pertaining to launches, promotions and roadshows through event planning and implementation
Manage and upkeep Advertising and Promotions budget, and prepare post campaign analysis
Work closely with the Senior Manager to develop new key target segments, namely expatriates and the younger generations to grow SPH newspaper subscriptions. It will involve identifying and sizing up new segment base and develop tailored marketing programs to reach out to these target segments
Identify appropriate business partnership opportunities for sponsorship tie-up to drive product sampling to target segments
The ideal background of a Marketing Executive:
Bachelor degree preferably in Business Administration/Marketing with at least 1 year of relevant experience
A team player with a proven track record of conducting marketing promotions and campaigns
Some levels of experience and proven success in negotiating for sponsorship deals would be advantage
Strong written and communication skills in Mandarin
An independent worker who works well in a cross-functional team environment
Confident, resourceful and works well under pressure
Ability to resolve conflicts and stay focused on achieving the targets
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading
media organisation, engaging minds and enriching lives across multiple languages and
SPH's core business is in the publishing of newspapers, magazines and books in both print and
digital editions. It also owns other digital products, online classifieds, radio stations and outdoor
On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises
three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In
Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in
Westfield Marion Shopping Centre.
SPH also owns and operates The Seletar Mall and is developing an integrated development
consisting of The Woodleigh Residences and The Woodleigh Mall. It is also an owner, manager
and developer of a portfolio of Purpose-Built Student Accommodation (PBSA) in the United
Kingdom and Germany. It currently operates two distinctive brands, Student Castle and Capitol
It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of
Singapore's largest private nursing homes.
SPH runs a regional events arm. It also invested in the education business.
For more information, please visit www.sph.com.sg.
YouTube: Singapore Press Holdings