Senior Marketing Executive (Chinese Newspapers)

Singapore Press Holdings Limited

Job Description

You will be  responsible for the planning of marketing strategies for SPH Chinese publications  namely Lianhe Wanbao and Shin Min Daily News. This is a hands-on role requiring a great deal of independence, maturity and commercial mindedness.

 

The Job 

  • Strategize and execute above-the-line and below-the-line marketing campaigns. 
  • Provide analysis and reports on post-campaign results.
  • Build and manage relations with internal stakeholders as well as external partners, such as retail chain and channel partners, sponsors and others.
  • Produce concepts for creative artwork, and run effective publicity across traditional and digital media.
  • Plan and execute subscription events according to requirements, target audience and objectives.
  • Come up with suggestions to enhance the campaign’s success
  • Prepare budgets and ensure adherence
  • Source and negotiate with vendors and suppliers
  • Coordinate all operations
  • Lead promotional activities for the event

Job Requirements

 

  • Bachelor’s Degree
  • Experience in marketing of FMCG retail chain related industries is a plus.
  • Good understanding of customer behaviour and segmentation in B2B and B2C sectors
  • Proficient with MS Excel, Word, PowerPoint.  
  • Prior experience with digital media platforms that includes results monitoring
  • Must be fluent in Chinese (both spoken and written)
  • Strategic thinker with strong analytical, problem solving and communication skills
  • Permanent / Full Time
Singapore Press Holdings Limited
  • Media / Events / Advertising / Public Relations
    Printing / Publishing / Journalism
  • 1000 Toa Payoh North News Centre
  • http://www.sph.com.sg
Work Location
  • SPH News Centre, 1000 Toa Payoh North
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