Marketing Technology Specialist

Singapore Press Holdings Limited

Job Description

As a Marketing Technology Specialist, you will help to improve digital marketing campaigns. You will develop, improve and report on the effectiveness of our campaigns across our Martech stack.

 

The Job

 

  • Problem solving: Able to translate business/marketing campaigns into a technological conversation between systems and databases.
  • Data Management, Segmentation and Reporting: Data hygiene, Analysis of audience attributes, Data segmentation, Data classification and enrichment, Analysis of audience engagement, reporting across all channels and activities.
  • Martech Configuration: Data migration, syncing of data process flows across ecosystem, building landing pages, building engagement programs. Working with our data scientists on reporting dashboards, attribution frameworks, lead scoring & predictive analytics

Job Requirements

 

Our ideal  candidate would most likely have marketing background with a strong interest in data and marketing technologies to help improve marketing campaign performance and ROI.

 

  • A degree preferably in Computer Engineering or Marketing
  • Relevant work experience will also be considered for candidates with degrees in other disciplines.
  • 2 years of experience in delivering technological solutions to marketing campaigns.
  • A solid understanding of marketing, marketing technologies and ability to apply technology to grow our audiences and subscriptions.
  • Ability to learn new Customer Relationship Management Systems, Content Management Systems, Digital Analytics etc.
  • Familiarity with some of the following (or similar) platforms: Salesforce Service Cloud, Salesforce Marketing Cloud and Cxense would be helpful.
  • Project management experience in: CRM, Google Analytics, Facebook Business Manager, marketing automation.
  • Project management techniques: An understanding of project management using agile methodologies.
  • Data focused: Enjoys working with data and pursuing data accuracy.
  • Knowledge of SQL will be a plus point
  • Permanent / Full Time
Singapore Press Holdings Limited
  • Media / Events / Advertising / Public Relations
    E-Commerce / Digital Media
  • 1000 Toa Payoh North News Centre
  • http://www.sph.com.sg
Work Location
  • SPH News Centre, 1000 Toa Payoh North
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