The Digital Strategy Team sits within the Sales & Marketing group in the Consumer Division, providing strategic direction in user engagement and platform know-how. We are looking for a MarTech Analyst to help maintain and improve our marketing tech stack.
Keeping abreast of upcoming marketing campaigns, maintaining accurate tracking via Google Analytics taggings (UTM links and custom dimensions), and handling user acceptance tests are some of the essential business-as-usual tasks.
Processing business requirements for new systems, implementing new tracking capabilities for engagement and acquisition campaigns, engaging stakeholders to kickoff projects and working with Tech & Product to ensure new functions are working as intended, are some of the cross-Divisional responsibilities for this role.
Thus the MarTech Analyst must be knowledgeable with a broad range of digital marketing platforms / capabilities / workflows, to be the “bridge” between Sales & Marketing and Engineering teams. Be passionate about user workflows and “zoom in” within each platform / vertical to ensure new or existing Tech solutions improves Sales & Marketing team operations while reducing risks of complications and easy to maintain on BAU basis.
This role will partake in new ideas and face unknowns that come with changing business demands and technical industry trends. The Analyst must be willing to explore & tackle said unknowns and prioritize resource capacity to support teams in the Sales & Marketing group, in leveraging data and new capabilities to hit the Consumer Division’s KPIs.
Good to have:
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