MarTech Analyst (Marketing Technology)

SPH Media Trust  

Job Description

The Digital Strategy Team sits within the Sales & Marketing group in the Consumer Division, providing strategic direction in user engagement and platform know-how. We are looking for a MarTech Analyst to help maintain and improve our marketing tech stack.

Keeping abreast of upcoming marketing campaigns, maintaining accurate tracking via Google Analytics taggings (UTM links and custom dimensions), and handling user acceptance tests are some of the essential business-as-usual tasks.

Processing business requirements for new systems, implementing new tracking capabilities for engagement and acquisition campaigns, engaging stakeholders to kickoff projects and working with Tech & Product to ensure new functions are working as intended, are some of the cross-Divisional responsibilities for this role.

Thus the MarTech Analyst must be knowledgeable with a broad range of digital marketing platforms / capabilities / workflows, to be the “bridge” between Sales & Marketing and Engineering teams. Be passionate about user workflows and “zoom in” within each platform / vertical to ensure new or existing Tech solutions improves Sales & Marketing team operations while reducing risks of complications and easy to maintain on BAU basis.

This role will partake in new ideas and face unknowns that come with changing business demands and technical industry trends. The Analyst must be willing to explore & tackle said unknowns and prioritize resource capacity to support teams in the Sales & Marketing group, in leveraging data and new capabilities to hit the Consumer Division’s KPIs.

 

Responsibilities:

  • To understand the context and usages of the digital marketing technologies for digital user journeys and analysis
  • Handle user acceptance testing for BAU operations or new projects
  • Be system owner for assigned marketing technology platforms
  • Serve as “super-user” to figure out possible workflows and help non-technical marketers run better performing campaigns
  • Manage department’s marketing analytics requests with Data / Tech Teams or external vendor(s)
  • Liaise and manage relationships with Tech & Data Teams
  • Setup and maintain GA360 taggings for new campaigns on Wordpress CMS
  • Develop and maintain Google Datastudio / Tableau dashboards for daily performance marketing tracking
  • Define tracking requirements for new online store capabilities / buyflows, collaborate with Tech teams to design tagging plans, implementation and testing
  • Define A/B testing scenarios for any new store capabilities or product listing

Job Requirements

  • Minimum Bachelor’s degree with Business IT major or Computer Science
  • Proven track record in MarTech and related marketing areas such as performance media buying, digital analytics, content management systems, email marketing automation and personalisation
  • Working experience with Facebook Ads & Google Ads with the respective platform’s analytics tracking capabilities (Facebook Pixels, Google Ads Conversion Tracking)
  • Working experience with Google Analytics 360 and Google Tag Manager
  • Working experience in project management, able to handle business expectations and translate requirements to Engineers
  • Highly proficient with spreadsheets
  • Excellent communication and presentation skills, able to collaborate with cross-functional teams, within the Division or others

Good to have:

  • Working experience with Google Datastudio or Tableau
  • Working experience with BigQuery SQL
  • Familiarity with Tech sprint workflows and documentation JIRA / Confluence

 

Please send applications and referrals to gilberts@sph.com.sg

#LI-GS1

  • Permanent / Full Time
SPH Media Trust  
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