Media Research & Insights Lead

Singapore Press Holdings Limited

Job Description

At SPH Integrated Marketing, research data and insights operates at the heart of our work with clients, supporting the business in the narratives we take to the markets and consumers.

We are looking for a Research & Insights Lead to join our robust team in one of the most established publishing organization that has taken a forward looking and transformative journey to be continuously relevant to our customers.

The role of the Research & Insights Lead, will be to extract and derive insights from internal and external data to help identify key opportunities and develop scenario analysis and action plans.

We do expect you to be well-versed in both digital and non-digital media channels across the world of TV, print, digital, radio, out-of-home, and other touch-points. You must like both the art and science of media; and can work with numbers and data to derive great analysis and insights. This senior lead is required to perform complex analysis and make recommendations for improvements and develop potential solutions. We invite you to learn more about this dynamic, cerebral career opportunity. If you believe you fit the DNA of the person we want, contact us now.  

About the role:

  • The position is a research & data role supporting advertising sales at SPH.
  • The role reports in to the Head of Strategy & Innovations

Responsibilities include:-

  • Managing multiple data and research solutions, from ideation to solutions.
  • Developing and provision of market trends and test results to help drive and support business decisions
  • Provision of thoughtful recommendations based on analysis completed
  • Consultation to sales team on business research and data issues
  • Management of work streams on monthly and long-term projects.
  • Evaluation and analysis on research tools to subscribe, revise, change that has an impact on the organization and the marketplace.
  • Analyse trends and is responsible for tactical and strategic recommendations to support sales and product teams at sales level
  • Leads innovation projects which may include trend analysis, engagements and collaboration with both internal and external stakeholders

Job Requirements

  • Managing multiple data and research solutions, from ideation to solutions.
  • Developing and provision of market trends and test results to help drive and support business decisions
  • Provision of thoughtful recommendations based on analysis completed
  • Consultation to sales team on business research and data issues
  • Management of work streams on monthly and long-term projects.
  • Evaluation and analysis on research tools to subscribe, revise, change that has an impact on the organization and the marketplace.
  • Analyse trends and is responsible for tactical and strategic recommendations to support sales and product teams at sales level
  • Leads innovation projects which may include trend analysis, engagements and collaboration with both internal and external stakeholders

This role will require the individual to have:-

  • Min 8-12 years of relevant working experience
  • Strong media knowledge across online and offline media
  • A good degree in Marketing, Advertising, Business, Social Science or other related studies
  • Understands marketing and advertising principles with focus on customers, markets and technologies
  • Ability to connect user needs to business value drivers
  • Sufficient coding experience to speak with software developers in their terms is preferred
  • Ability to lead projects from idea generation, vision development, to deployment is preferred
  • Strong number sense and a strongly analytical mind
  • Ability to work with teams and multi projects
  • Proven desire to continually develop both their work and themselves
  • The tenacity for top-notched project execution and detailed work
  • Knowledge of Nielsen Media Index, Adquest and/or Radio Adviser/ eRam, ComScore, GA will be a plus
  • Good command of MS Office including Excel, Power point and Word
  • Permanent / Full Time
Singapore Press Holdings Limited
Work Location
  • 1000 Toa Payoh North
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