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Media Specialist (Media Solutions)

SPH Media Trust  

Job Description

The Media Specialist preferably should have a wide understanding of media platforms (e.g. print, radio, OOH, digital, social, etc.) and its effectiveness in the different stages of a campaign life cycle.

They excel at out-of-the-box thinking and are creative yet methodical in their approach at reaching specific market targets or audience by using different mediums.

They often work with internal and external stakeholders to collaborate on rolling out advertising packages leveraging on the strength of SPH Media’s network.

They are skilled at brainstorming, deadline driven, P/L driven, organized and detail obsessed. They have excellent interpersonal and communication skills.

Your success means being able to create an impactful ad/campaign strategy across multiple touchpoints leveraging on audience data, monitoring campaign performance and address specific needs of our clients.

 

Key Responsibilities  

  • Manage multiple cross-functional stakeholders in driving the product roadmap
  • Work with sales and business owners to identify & develop monetization opportunities
  • Identify ongoing product enhancement opportunities in order to help grow reach and engagement
  • Create business cases & technical documentation for new features or products by gathering requirements, costs and market insights
  • Help to grow advertising revenue by developing packages or new products
  • Keep abreast of latest competitive trends and serve as a subject matter expert  
  • Maintain and update media kits

Job Requirements

  • Understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners)
  • Understanding of digital marketing concepts like media plan and content pitching
  • Ability to develop professional presentations quickly
  • Familiar with analytics and audience measurement tools (e.g.: Google Analytics, Comscore etc)
  • 2-3 years of hands-on product management experience
  • Experience in delivering and rolling out advertising packages
  • Experience with developing go to market, audience deck
  • Experience in Agile product management processes
  • Excellent in analytics, using data, market research and industry best practices to identify and solve user problems and create opportunities for business.
  • Excellent time and project management skills, able to manage multiple initiatives with varying schedules simultaneously
  • Strong organizational skills and ability to be highly collaborative
  • Solution oriented, proactive and team spirited

 

Good to have

  • Strong presentation skills and able to articulate concepts clearly
  • Experience in visual layout and design
  • Good understanding of graphic/visual design skills
  • Exposure to Tableau and/or other data visualization tools

#LI-HTSS

  • Permanent / Full Time
SPH Media Trust  
Work Location
  • 1000 Toa Payoh North
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