Media Subscription Specialist

Singapore Press Holdings Limited  

Job Description

We are looking for a Media Subscription Specialist to join our vibrant and fast-paced digital marketing team. The Media Subscription Specialist will be responsible for growing subscribers' and readers’ engagement with SPH publications (The Straits Times, Lianhe Zaobao etc)

As a Subscription Specialist, you’ll get to:

● Develop holistic, end-to-end digital campaigns that drive reader engagement and Digital Subscription

● Increase readers product usage on our digital platforms by channel tracking, measuring and analyzing the data to identify areas for improvement

● Identify key readers’ behaviour and develop strategies that will increase engagement, improve Subscription

● Develop an experimentation strategy to test and roll-out campaigns aimed at increasing readers’ engagement and reducing subscriber churn.

● Problem-solve by using tools and data to continually refine our engagement strategy and initiatives to build brand loyalty and affinity with our readers.

● Implement lead nurturing and demand generation campaigns aimed at improving the quality of leads that have a higher propensity to convert down the funnel


Job Requirements

You are an individual who has:

● At least 4 years of experience in conceptualising and developing consumer acquisition, engagement and loyalty campaigns in a subscription business.

● The creativity and an ability to produce innovative and original ideas to improve a brand’s top of mind awareness

● Experience in working in a cross-divisional role

● Project management skills

● Strong analytical skills

● Communications skills

● Worked with marketing automation and/or CRM tools to build and execute marketing campaigns (Prior experience using Salesforce Marketing Cloud/Emarsys is a bonus)

● An obsession with results and can back decisions with data tied to company impact

 Good to have:

● Experience  in a B2C subscription business

● Experience working in a media/communications/publication business

  • Permanent / Full Time
Singapore Press Holdings Limited  
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