• Manage and execute Facebook and Google ad campaigns while strategizing action plans to grow digital subscriptions.
• Conceptualize, manage and track the performance of digital marketing campaigns.
• Strategize & execute email marketing campaigns and develop marketing funnels.
• Copywriting for social content, ads & various marketing assets.
• Manage and upkeep the digital campaign budget and prepare post-campaign analysis. Plan and review budgets for efficient ad spend across channels.
• Provide in-depth and insightful reports to communicate key metrics and findings
• Analyze campaign performances and identify areas of improvements for optimization.
• Work closely with the product marketer to develop key target segments to grow digital subscriptions.
• Identify and size up new target segments and develop tailored digital marketing campaigns to reach out to these segments.

• Bachelor’s Degree
• 2 to 5 years of professional experience in a performance ads role involving media buying and performance ads strategy
• Solid understanding of media buying and knowledge of various media buying and reporting platforms (Facebook, Google)
• Extremely proficient with Facebook ads and/or Google SEM.
• Knowledge of Google Analytics (eg, creating segments, custom reports etc) is preferred
• Strong written and communication skills in English and business Level of Chinese is highly advantageous
• An independent worker who works well in a cross-functional team environment
• Extremely detailed oriented, organized & knows when to take initiative.

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