Performance Marketing Specialist

SPH Media Ltd  

Job Description

  • Manage and execute Facebook and Google ad campaigns while strategizing action plans to grow digital subscriptions.
  • Conceptualize, manage and track the performance of digital marketing campaigns.
  • Strategize & execute email marketing campaigns and develop marketing funnels.
  • Copywriting for social content, ads & various marketing assets.
  • Manage and upkeep the digital campaign budget and prepare post-campaign analysis. Plan and review budgets for efficient ad spend across channels.
  • Provide in-depth and insightful reports to communicate key metrics and findings
  • Analyze campaign performances and identify areas of improvements for optimization.
  • Work closely with the product marketer to develop key target segments to grow digital subscriptions.
  • Identify and size up new target segments and develop tailored digital marketing campaigns to reach out to these segments.

Job Requirements

  • Bachelor’s Degree
  • 2 to 5 years of professional experience in a performance ads role involving media buying and performance ads strategy
  • Solid understanding of media buying and knowledge of various media buying and reporting platforms (Facebook, Google)
  • Extremely proficient with Facebook ads and/or Google SEM.
  • Knowledge of Google Analytics (eg, creating segments, custom reports etc) is preferred
  • Strong written and communication skills in English and business Level of Chinese is highly advantageous
  • An independent worker who works well in a cross-functional team environment
  • Extremely detailed oriented, organized & knows when to take initiative.


  • Permanent / Full Time
SPH Media Ltd  
  • Media / Events / Advertising / Public Relations
    Printing / Publishing / Journalism
  • 1000 Toa Payoh North News Centre
Work Location
  • 1000 Toa Payoh North
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