The job is no longer available.
However you will still be able to view the job description.

Senior Manager / Manager, Performance Marketing

SPH Media Trust  

Job Description

 This role reports to the Head, Consumer Marketing.

  • Lead the Digital Media capabilities and optimization strategies through local and regional digital marketing priorities
  • Develop multi-channel strategy and execution across digital/social/programmatic in order to acquire new subscribers
  • Conceptualize, manage and track the performance of digital marketing campaigns
  • Strategize & execute email marketing campaigns and develop marketing funnels
  • Manage and upkeep the digital campaign budget and prepare post-campaign analysis. Plan and review budgets for efficient ad spend across channels 
  • Provide in-depth and insightful reports to communicate key metrics and findings
  • Analyze campaign performances and identify areas of improvements for optimization
  • Work closely with the product marketer to develop key target segments to grow digital subscriptions
  • Identify and size up new target segments and develop tailored digital marketing campaigns to reach out to these segments

Job Requirements

  • A recognized degree or diploma
  • More than 5 years of experience in a performance ads role involving media buying and performance ads strategy
  • Solid understanding of media buying and knowledge of various media buying and reporting platforms (Facebook, Google,Linkedin, Twitter, Yahoo, Bing, WeChat, Tiktok)
  • Highly proficient with Facebook ads and/or Google SEM
  • Knowledge of Google Analytics (eg, creating segments, custom reports etc) is preferred
  • Strong written and communication skills in English and business level of Chinese is highly advantageous
  • An independent worker who works well in a cross-functional team environment
  • Detailed oriented, organized & resourceful

Please send applications and referrals to gilberts@sph.com.sg

 

#LI-GS1

  • Permanent / Full Time
SPH Media Trust  
More from this company
Strategic Planning, Transformation Office

SPH Media Trust

The Strategic Planning function supports the Chairman and CEO to develop and implement the companys business strategies so that business...

More Info
Senior Technology Risk Analyst

SPH Media Trust

Job Summary: As a Senior Technology Risk Analyst, you will support the Tech Risk Manager in all risk compliance related...

More Info
Android Mobile App Developer (Fresh Grad)

SPH Media Trust

We are looking for passionate mobile developer to develop user friendly Android apps for SPH. Besides helping to develop test...

More Info
Manager/Senior Manager, Performance Specialist (Marketing & Media Solutions)

SPH Media Trust

Business Function The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital...

More Info
Multi-Platform Sub-Editor (Lianhe Zaobao)

SPH Media Trust

As a multi-platform sub-editor, you will: ensure that the style of final copies matches that of the publications and that...

More Info