Senior Manager / Manager, Performance Marketing

SPH Media Trust  

Job Description

 This role reports to the Head, Consumer Marketing.

  • Lead the Digital Media capabilities and optimization strategies through local and regional digital marketing priorities
  • Develop multi-channel strategy and execution across digital/social/programmatic in order to acquire new subscribers
  • Conceptualize, manage and track the performance of digital marketing campaigns
  • Strategize & execute email marketing campaigns and develop marketing funnels
  • Manage and upkeep the digital campaign budget and prepare post-campaign analysis. Plan and review budgets for efficient ad spend across channels 
  • Provide in-depth and insightful reports to communicate key metrics and findings
  • Analyze campaign performances and identify areas of improvements for optimization
  • Work closely with the product marketer to develop key target segments to grow digital subscriptions
  • Identify and size up new target segments and develop tailored digital marketing campaigns to reach out to these segments

Job Requirements

  • A recognized degree or diploma
  • More than 5 years of experience in a performance ads role involving media buying and performance ads strategy
  • Solid understanding of media buying and knowledge of various media buying and reporting platforms (Facebook, Google,Linkedin, Twitter, Yahoo, Bing, WeChat, Tiktok)
  • Highly proficient with Facebook ads and/or Google SEM
  • Knowledge of Google Analytics (eg, creating segments, custom reports etc) is preferred
  • Strong written and communication skills in English and business level of Chinese is highly advantageous
  • An independent worker who works well in a cross-functional team environment
  • Detailed oriented, organized & resourceful

Please send applications and referrals to gilberts@sph.com.sg

 

#LI-GS1

  • Permanent / Full Time
SPH Media Trust  
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