Senior Content Specialist

Singapore Press Holdings Limited  

Job Description

As a Senior Content Specialist, you will be required to help curate The Straits Times' (ST) various newsletters, and come up with a strategy to promote and improve the performance of these newsletters. 

You will also lead the efforts in growing ST's LinkedIn account, curate the daily line-up, engage with the posts, and work with journalists to optimise their posts.

        Key Responsibilities

  • You should be able to give a weekly update on what is working with the audience based on these metrics and suggest ways of overcoming bumps if any. 
  • You should suggest and carry out new experiments to grow the audience for these products/platforms. 
  • You should be able to create new dashboards to track certain data if needed.
  • You should be able to liaise with people from LinkedIn and the newsletter platform ST is currently using and keep a channel of communication open with them so that ST can learn of new ways to promote content and also get the rest of the newsroom interested.

Key requirements: 

  • You should have a keen interest in news and current affairs.
  • You should be able to go through all available data and statistics to summarise key performance metrics for products such as ST newsletters, as well as for posts on platforms such as LinkedIn, for the newsroom.
  • You should be well versed with Google Analytics and be able to present the info therein in an easily comprehensible manner.

  • Permanent / Full Time
Singapore Press Holdings Limited  
Work Location
  • Braddell
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