Senior Marketing Executive (Lianhe Zaobao)

Singapore Press Holdings Limited

Job Description

We are seeking for a highly motivated individual to develop and implement subscription and promotion campaigns to grow Lianhe Zaobao.  Your main responsibilities involve forming effective above and below the line advertising communications and execution that will drive targets and results set.


The Job

  • Liaise with the creative agencies to develop effective communication creatives and marketing concepts to drive newspaper subscription.
  • Provide support on events management pertaining to launches, promotions and roadshows through event planning and implementation.
  • Manage and upkeep Advertising and Promotions budget, and prepare post campaign analysis.
  • Develop new key target segments, namely expatriates and the younger generations to grow SPH newspaper subscriptions.
  • Identify  and size up new segment base and develop tailored marketing programs to reach out to these target segments.  
  • Identify appropriate business partnership opportunities for sponsorship tie-up to drive product sampling to target segments.  

 


Job Requirements

  • Bachelor’s degree preferably in Business Administration/Marketing
  • At least 4 years of relevant experience
  • A team player with a proven track record of conducting marketing promotions and campaigns
  • Some levels of experience and proven success in negotiating for sponsorship deals would be advantage
  • Strong written and communication skills in Mandarin
  • An independent worker who works well in a cross-functional team environment
  • Confident, resourceful and works well under pressure
  • Ability to resolve conflicts and stay focused on achieving the targets
  • Permanent / Full Time
Singapore Press Holdings Limited
  • Media / Events / Advertising / Public Relations
    E-Commerce / Digital Media
  • 1000 Toa Payoh North News Centre
  • http://www.sph.com.sg
Work Location
  • SPH News Centre, 1000 Toa Payoh North
More from this company
Customer Care Officer/Executive (Counter)

Singapore Press Holdings Limited

Attend to walk-in customers with their advertisements and payments Process advertisements for agencies, canvasser and print digital obituaries Handle advertisement...

More Info
Senior Marketing Executive (Chinese Newspapers)

Singapore Press Holdings Limited

You will be responsible for the planning of marketing strategies for SPH Chinese publications namely Lianhe Wanbao and Shin Min...

More Info
Sub Editor (The Straits Times)

Singapore Press Holdings Limited

The Job You have a nice turn of phrase and can coin catchy headlines and snappy captions. You also have...

More Info
Software Engineer (Java)

Singapore Press Holdings Limited

We are looking for a dynamic individual who has a passion in developing high-quality, user-centric web and mobile applications. You...

More Info
Content Producer/Project Manager (Chinese Content Studio)

Singapore Press Holdings Limited

Oversee, edit and write on-brand and compelling copy across sectors. Create and craft content across various formats for print, digital,...

More Info