Senior Marketing Executive, Media Subscription

Singapore Press Holdings Limited  

Job Description

We are seeking a highly motivated individual to develop and implement subscription and promotion campaigns to grow the subscription of The Business Times, Berita Harian and Tamil Murasu. 

Your main responsibilities will involve forming effective above and below the line advertising communications and execution that will drive targets and results set.

 

The Job

  • Plan and execute above-the-line and below-the-line subscription campaigns according to requirements, target audience and objectives.

  • Produce concepts for creative artwork and run effective publicity across traditional and digital media.

  • Liaise with the in-house and external designers to develop effective communication creatives and marketing concepts to drive newspaper subscription.

  • Manage and upkeep Advertising and Promotions budget, and prepare post campaign analysis.

  • Come up with suggestions to enhance the campaign’s success

  • Source and negotiate with vendors and suppliers, as well as coordinate all operations

  • Provide support on events management pertaining to launches, promotions and  roadshows through event planning and implementation.

  • Develop new key target segments to grow SPH newspaper subscriptions.

  • Identify and size up new segment base and develop tailored marketing programs to reach out to these target segments. 

  • Build and manage relations with internal stakeholders, such as product, group marketing, editorial, customer service, legal, tech teams, and external partners such as retail chain and channel partners, sponsors and others.


Job Requirements

  • Bachelor’s degree preferably in Business Administration/Marketing
  • At least 4 years of relevant marketing experience
  • A team player with a proven track record of conducting marketing promotions and campaigns
  • Some levels of experience and proven success in negotiating for sponsorship deals would be an advantage
  • Strong written and communication skills
  •  An independent worker who works well in a cross-functional team environment
  • Confident, resourceful and works well under pressure
  • Ability to resolve conflicts and stay focused on achieving the targets
  • Prior experience with digital media platforms that includes results monitoring
  • Strategic thinker with strong analytical, problem solving and communication skills
  • Permanent / Full Time
Singapore Press Holdings Limited  
Work Location
  • 1000 Toa Payoh North
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