This position is part of a dynamic team, reporting to the Head of Digital Development.

The Digital Development Senior Specialist will be responsible for planning and executing audience-centric initiatives across digital touch-points through direct and programmatic channels to support digital revenue growth and deliver audience-solutions that excite our clients.

Your success means being able to increase the adoption of SPH Media’s audience-solutions among our advertisers. This will also require a basic understanding of programmatic advertising, ad-servers/ DSPs and digital campaign reporting.

Key Responsibilities

• Identify opportunities to create new audience segments that will increase adoption of first-party audience-solutions among our advertisers. Define the segmentation logic for the same.
• Build digital first party audience segments on Data Management Platform (DMP) partner and Contextual Targeting platforms in adherence to planned taxonomy, and ensure their operational availability on all associated platforms (Point of sale, Ad server, CDP etc.). 
• Closely monitor the scaling, inventory, and performance of all audiences and update periodically both to reporting manager and to stakeholders from Ad Operations and Ad Sales teams.
• Report the usage of first-party audiences on a monthly basis to Ad Product team, to Billing and Finance team for invoicing purposes, and to different Product teams for audience revenue recognition.
• Create, maintain and automate reports on audience trends, inventory and performance across digital campaigns for sharing with our advertisers as well as internal stakeholders. Maintain digital performance benchmarks for targeted digital campaigns across different industries.
• Be the custodian of the brand-safety guidelines for digital ad campaigns to ensure that our advertisers’ ads do not appear in a negative context. Align with Sales team to create and maintain brand safety filters for ads from different industries and products, and work closely with Ad operations team to ensure correct usage of filters. Review and update the filters as required. 
• Stakeholder management: Work with existing and new partners, vendors to support Ad Product team’s pilot assignments. Work an ongoing basis with internal Ad Operations, Ad Sales, Data, Tech, Product and Editorial teams.

• 2+ years hands-on experience in digital ad-operations or in digital media agency or publisher operations experience.
• Understanding of digital marketing concepts like ad formats, page traffic, inventory, impressions, CPM, CPC, CPA.
• Familiar with ad servers and digital platforms (One or more of these : GAM360, GA360, DSPs, SSPs or DMPs)
• Knowledge of digital campaign management workflows
• Preferably exposure to Tableau, Datorama reporting, or other reporting and analytics tools.
• Strong organizational skills and ability to be highly collaborative

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