A newspaper for the local Malay community, Berita Harian was established on July 1, 1957. It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion. Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure. Berita Harian also provides a platform for the Malay community to voice their views on issues that concern them. It is a paper that speaks with authority and understands the needs of the Malay community.

As the Social Media Producer, you are responsible for creating and administering content across Berita Harian social media platforms, such as Facebook, Instagram, TikTok and Twitter, to build an audience and ensure engagement. You will also be required to monitor site metrics, respond to reader comments, and implement creative design.

The candidate should also be a digital native who has a passion for current affairs, and understands how best to tell a story that resonates with audiences across different social media platforms. Attention to detail and an ability to multitask are also crucial as the role requires coordination between various stakeholders.

Key Responsibilities:

• Shape and execute the social media strategy for Berita Harian
• Generate, edit, publish and share content that builds reach and engagement
• Lead efforts for experimentation and packaging of original content that drives engagement across appropriate digital platforms
• Foster an environment of learning through social trends, best practices and key metrics
• Keep a pulse on sentiments and information that impacts the newsroom, provide analysis and reports to guide the social media strategy with proprietary data and listening tools
• Collaborate with various internal and external stakeholders on new initiatives
   

• 3-4 years of social media experience in a media or creative agency, or corporate environment. Editorial experience is a bonus.
• Keen interest in current affairs
• Effectively bilingual in English and Malay
• Have a good understanding of how content can translate to various medium 
• Experience in social media data points, CMS system, Google Analytics preferred
• Willingness to work on weekends/public holidays when required