The Chinese Media Group NewsHub seeks a Social Media Specialist to help set strategy and manage execution of ideas across various social media platforms under the zaobao.sg brand. 

To be successful in this role, he or she should be a digital native well-versed in the latest social media trends and analytic tools. He or she should also be familiar with with social video production and the various platforms including, but not limited to, Facebook, Instagram, WeChat, YouTube, Twitter, TikTok, and possess a strong command of both Chinese and English. 

The Job

• Build an overall social management strategy through competitive and audience research for platforms under zaobao.sg brand, and work with the newsroom to see through its execution 
• Follow and deploy social media best practices
• Educate producers and editors in social management know-hows and techniques necessary to run accounts 
• Help build platform-specific templates to increase efficiency in social content production 
• Monitor and analyse social media data to provide insights and recommendations for improvement 
• Build and grow relationship/engagement with social media audiences
• Curate and/or produce social-centric content, including but not limited to social videos 

• 1 to 2 years of relevant experience in social media management and social marketing
• Fluent in oral and written Chinese as this role is for Chinese Media Group
• Knowledge in social media analytics tools e.g. Google Analytics, CrowdTangle
• Passionate about current affairs and social media
• Familiarity with Chinese social media platforms such as WeChat preferred
• Ability to work independently and with other teams
• Relevant degree course or technical certifications

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