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Consumer Marketing Specialist (The Business Times)

SPH Media Trust  

Job Description

  • The position requires a highly motivated individual to develop and implement campaigns to grow digital subscriptions to The Business Times.
  • Your main responsibilities involve forming and implementing effective above and below the line advertising that will drive targets and results set.
  • You will liaise with the creative agencies (internal and external) to develop effective communications and marketing concepts to drive digital subscriptions.
  • You are required to brainstorm, plan and execute digital campaigns across all digital networks to grow brand presence and drive digital subscriptions
  • You are required to evaluate metrics that affect sales and brand awareness, and conduct post-campaign reviews to continually deliver more effective digital marketing initiatives
  • You are required to provide support on both physical and digital events management such as launches, promotions, webinars and roadshows through event planning and implementation, to drive digital subscriptions.
  • You need to manage and upkeep Advertising and Promotions budget.
  • Working closely with the team lead, you are also required to identify and engage key target segments to grow digital subscriptions to The Business Times.
  • It will involve identifying and sizing up new segment bases and developing tailored marketing programmes to reach out to these target segments. 
  • You are required to identify appropriate business partnership opportunities for sponsorship tie-ups to drive product sampling to target segments. 

Job Requirements

  • Bachelor’s Degree
  • preferably in Business Administration/Marketing with at least 6 years of relevant experience
  • A team player with a proven track record of conducting marketing promotions and campaigns
  • Experience in the use of enterprise email marketing platforms and analytics tools such as Google Analytics (GA) is a plus.
  • Some levels of experience and proven success in negotiating for sponsorship deals would be advantage
  • Strong written and communication skills in English
  • An independent worker who works well in a cross-functional team environment
  • Confident, resourceful and works well under pressure
  • Ability to resolve conflicts and stay focused on achieving the targets


Please send applications and referrals to


  • Permanent / Full Time
SPH Media Trust  
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