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Editor, SPH Media Content Lab (Brand Newsroom)

Singapore Press Holdings Limited  

Job Description

Brand Newsroom seeks an experienced editor to join our team. We are a specialised unit within SPH Content Lab that looks at content marketing through the lens of a newsroom. Our unique selling point is to bring clarity to complexity; to engage effectively, visually, compellingly. Creating original content for brand partners that is aligned, in terms of tone and substance, with what audiences expect from platforms such as The Straits Times and The Business Times. Readers come first – content and distribution follow.

This is a leadership role in creating credible, clear and compelling multiformat content for our varied audience, and help build brand affinity for clients. The right person for the job has a keen interest in news and current affairs; passionate about creating engaging content, from text-based articles in both digital and print, to multiformat content campaigns involving video, audio and social media.

You’ve got to understand what makes a story fundamentally interesting while meeting the client’s brief.

The job requires both an analytical and creative mind to conceptualise, strategise, pitch, plan, manage projects and clients, and optimise performance. Exceptional editing and writing skills, necessary.

Must play well with others.

Core Duties

  • Strategise, conceptualise and project-manage brand campaigns through their life cycles – on time and within budget
  • Assign and edit a range of stories, working collaboratively with an internal team of writers and pool of freelancers to craft and refine ideas for stories, concepts, themes; creating content that’s relevant to the audience across platforms
  • Lead client pitches
  • Ensure content is produced to brief at highest quality; and evangelises use of in-house style guides
  • Write, edit, proofread and improve content; optimising copy and headlines for digital and social media according to best SEO practices
  • Monitor and improve performance of campaigns on the website and social media
  • Compile reports of campaign performances
  • Manage sales/client relationships
  • Build a high-quality pool of contributors
  • Comply with media law and ethical guidelines

Job Requirements

  • Minimum 8 years demonstrated excellence in content creation, including online publishing. Must have substantial experience in news content
  • Proven working experience as an editor, with leadership skills to help train a high-performing team
  • Excellent command of the English language. Proficiency in Chinese, Malay or Tamil, appreciated
  • A keen interest in news and current affairs, with a passion for good story-telling
  • Strong editorial and visual sensibility; analytical and critical mindset
  • Ability to grasp and explain complex issues – must be able to connect the social, legal and policy-making dots
  • Proven familiarity with SEO and social media best practices
  • Detail-oriented and a gift for multitasking to meet aggressive deadlines within budget requirements
  • Must work well with colleagues, while being able to lead the team to deliver results
  • Experience with content management systems such as Wordpress and Drupal, a plus
  • Permanent / Full Time
Singapore Press Holdings Limited  
Work Location
  • 1000 Toa Payoh Northj
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