SPH Media is the home of Singapore’s most well-known lifestyle titles, including Her World, Harper’s Bazaar Singapore, HardwareZone, Female, Home & Décor, and The Peak. And our Lifestyle Media division is on the hunt for an exceptional talent to lead our efforts to build an audience in the ambitious next phase of our digital and social expansion.
You will lead a brand new team that’ll be responsible for driving the growth of our online audience, with a focus on increasing website page views, unique visitors and engagement, as well as advancing the social media reach, impact and influence of our various Lifestyle Media brands.
The Audience Growth & Engagement Lead will play a pivotal role in developing and implementing data-driven strategies to optimise growth across multiple platforms. Candidates should have a solid understanding of content strategy and creation, including content planning, development, and distribution. They should be able to work closely with editorial teams to align content with audience insights and digital/social media objectives.
The right person for the job is a performance-driven, highly motivated Jedi Knight of the highest order when it comes to audience analysis and social media strategy. A good understanding of the media industry, including media landscape, industry trends, audience behaviour, and competitive analysis, is necessary.
A genuine interest in entertainment and lifestyle content is essential.
This is a new role within the unit, so building strategy and processes from scratch – versus tweaking someone else’s existing plans – needs to appeal to you. It requires exceptional multitasking abilities, strong leadership skills, and the ability to approach digital and social performance through an editorial lens. Innovation and a desire to explore new ideas, technologies, and approaches is key.
Scope & Responsibilities:
Qualifications:
#LI-JC1
Posted on: 05 Oct 2021
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