Audience Growth & Engagement Lead, SPH Lifestyle Media

SPH Media Trust  

Job Description

SPH Media is the home of Singapore’s most well-known lifestyle titles, including Her World, Harper’s Bazaar Singapore, HardwareZone, Female, Home & Décor, and The Peak. And our Lifestyle Media division is on the hunt for an exceptional talent to lead our efforts to build an audience in the ambitious next phase of our digital and social expansion.


You will lead a brand new team that’ll be responsible for driving the growth of our online audience, with a focus on increasing website page views, unique visitors and engagement, as well as advancing the social media reach, impact and influence of our various Lifestyle Media brands.


The Audience Growth & Engagement Lead will play a pivotal role in developing and implementing data-driven strategies to optimise growth across multiple platforms. Candidates should have a solid understanding of content strategy and creation, including content planning, development, and distribution. They should be able to work closely with editorial teams to align content with audience insights and digital/social media objectives.


The right person for the job is a performance-driven, highly motivated Jedi Knight of the highest order when it comes to audience analysis and social media strategy. A good understanding of the media industry, including media landscape, industry trends, audience behaviour, and competitive analysis, is necessary.

A genuine interest in entertainment and lifestyle content is essential.


This is a new role within the unit, so building strategy and processes from scratch – versus tweaking someone else’s existing plans – needs to appeal to you. It requires exceptional multitasking abilities, strong leadership skills, and the ability to approach digital and social performance through an editorial lens. Innovation and a desire to explore new ideas, technologies, and approaches is key.


Scope & Responsibilities:

  • Build and lead your own team, providing guidance and support to drive performance and achieve audience growth objectives.
  • Develop and implement data-driven strategies to optimise audience growth across various platforms, such as website, social media, and other channels.
  • Analyse audience data and insights to identify trends, opportunities, and areas for improvement, and provide recommendations to enhance engagement and drive growth.
  • Collaborate with cross-functional teams, including our editorial teams, content partners, social influencers and marketing, to align audience growth strategies with overall business goals and initiatives.
  • Monitor and report on key performance indicators (KPIs), such as page views, unique visitors, engagement, video views, social media growth, etc, and use data to inform and optimise strategies.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in audience growth, digital media, and social media to drive continuous improvement.



  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Minimum of 6 years of experience in audience growth, digital media, or related roles.
  • Proven track record of driving audience growth and engagement through data-driven strategies and tactics.
  • Strong leadership skills with experience in managing and mentoring a team.
  • Excellent analytical skills with the ability to analyse and interpret data to inform strategies and decisions.
  • Proficient in using analytics tools, social media management platforms, and content management systems.
  • Strong communication skills, both written and verbal, with the ability to communicate complex ideas in a clear and concise manner.
  • Ability to work in a fast-paced, deadline-driven environment and adapt to changing priorities.
  • Passion for digital media, audience growth, and staying up-to-date with industry trends and best practices.
  • Familiarity with SPH’s lifestyle and news products is essential.
  • Pro-active self-starter who enjoys a collaborative process. Must play well with others.


  • Permanent / Full Time
SPH Media Trust  
  • Media / Events / Advertising / Public Relations
    Printing / Publishing / Journalism
  • 1000 Toa Payoh North News Centre
Work Location
  • 1000 Toa Payoh North
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