Growth Planner

SPH Media Ltd  

Job Description

Growth Planner

Commercial Development is a unit under Commerical Excellence, Media Solutions Division. The goal is to maximize our revenue stream and business performance. We harness sales and business opportunities with customer experience strategy by refreshing ways of approaching our clients and providing effective platforms for future potential advertisers. We optimize sales procedures by using tools and aim to develop customer's success stories with our Sales team for SPH Media. 

The responsibility of the role will be a combination of project management and Go-to-market development. 

 

The Job

  • Liaise with Sales, Marketing, Operations, and Product to ensure successful integration of media packages and plans
  • Develop go-to-market strategies, campaign ideas, and sales & marketing material to entice more advertisers with a positive ROI
  • Analyzing and interpreting data and reports to evaluate campaign effectiveness
  • Monitor Media/Digital package sell-through and further optimized by using client data, such as past trends and client segmentation
  • Monitor & coordinate project progress, perform gap analysis, and problem-solving
  • Leads generation, nurturing, and tracking
  • Ensure proper alignment of strategy with relevant stakeholders
  • Keeping up to date with cultural/social trends and planning suitable initiatives based on customers’ views and attitudes
  • Review and improve SOPs to ensure consistent business and workflow efficiency

Job Requirements

  • Bachelor degree  
  • 5 to 8 years of campaign planning and management
  • Experienced working in a cross-functional capacity within a dynamic, rapidly changing environment
  • Demonstrated capacity to communicate complex large-scale concepts clearly and simply
  • Project management skills are preferred
  • Good team player with a positive attitude, eager to learn with a can-do spirit 
  • Preferred tool skills:  MS Excel & Powerpoint (must), Google Analytics, Salesforce sales Cloud & CRM, Emarsys and Tableau
  • Permanent / Full Time
SPH Media Ltd  
Work Location
  • 1000 Toa Payoh North
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