The Advertising Product Strategy & Innovation team contributes to the long-term development and transformation of SPH’s advertising proposition across platforms (Digital, Print, Radio, Outdoor). You will be part of a self-motivated and dynamic team, working cross-functionally with Product Owners, Sales, and Marketing teams to ensure alignment of goals, drive high-priority projects, and increase value to our advertisers and partners.  

To be successful in this role, you will need strong analytical skills and the ability to communicate complex ideas to stakeholders of all levels.

Key Responsibilities:

• Innovate: Develop new and innovative advertising solutions that make full use of SPH’s data, platforms and formats to meet the evolving needs of advertisers. Build strong business cases and champion product ideas from ideation to planning and execution. Build a scalable roadmap and feature design of SPH's advertising solutions.
• Drive Adoption: Partner with cross-functional teams, design and execute programmes to drive adoption of advertising products and grow advertising revenue.
• Go-to-Market: Define the go-to-market strategy for SPH’s advertising products & solutions. Ensure successful execution and scaled operations. Create attractive and compelling pitching content for a portfolio of advertising product solutions.
• Voice of Market: Work with clients and agencies to understand their pain points, and how SPH can provide value to them. Understand marketers' advertising needs, develop business requirements and prioritize solutions to influence and shape the direction of ad product development

• 5+ years' strategy or integrated media planning experience, preferably in a media agency or publisher
• Experience and deep understanding of cross-platform advertising solutions
• Excellent communication and organizational skills, experience in working cross-functionally to design and drive scaled programs
• Self-motivated and a team player
• Strategic thinker with the ability to execute
• Strong project management and prioritization skills

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