SPH Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands.
We are looking for a Trade Marketing Manager who will be responsible for driving the division’s B2B activations and engagements with advertisers and the media industry, collaborating closely with cross- divisional teams. He/She needs to stay abreast of industry practices and trends, while contributing to innovative marketing ideas across platforms.
Plan the annual trade marketing roadmap based on briefs of products and solutions from respective stakeholders
Develop and implement a go-to-market strategy for trade marketing campaigns
Conceptualise and execute trade engagements to increase brand visibility and awareness
Raise awareness and increase B2B engagement on social media platforms
Establish rapport and partnerships with trade media
Ability to write relevant communication pieces and marketing collaterals
Experience in working with external vendors such as creative agencies, etc
At least 5 years of experience in brand management, marketing, communications/PR and other related fields
Strong project management skills
Experience in team and stakeholder management
Strong interest and passion in producing a high standard of creative work
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading
media organisation, engaging minds and enriching lives across multiple languages and
SPH's core business is in the publishing of newspapers, magazines and books in both print and
digital editions. It also owns other digital products, online classifieds, radio stations and outdoor
On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises
three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In
Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in
Westfield Marion Shopping Centre.
SPH also owns and operates The Seletar Mall and is developing an integrated development
consisting of The Woodleigh Residences and The Woodleigh Mall. It is also an owner, manager
and developer of a portfolio of Purpose-Built Student Accommodation (PBSA) in the United
Kingdom and Germany. It currently operates two distinctive brands, Student Castle and Capitol
It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of
Singapore's largest private nursing homes.
SPH runs a regional events arm. It also invested in the education business.
For more information, please visit www.sph.com.sg.
YouTube: Singapore Press Holdings