Manager, Trade Marketing

SPH Media Ltd  

Job Description

Business Function

SPH Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands. 

We are looking for a Trade Marketing Manager who will be responsible for driving the division’s B2B activations and engagements with advertisers and the media industry, collaborating closely with cross- divisional teams. He/She needs to stay abreast of industry practices and trends, while contributing to innovative marketing ideas across platforms.


  • Plan the annual trade marketing roadmap based on briefs of products and solutions from respective stakeholders
  • Develop and implement a go-to-market strategy for trade marketing campaigns 
  • Conceptualise and execute trade engagements to increase brand visibility and awareness
  • Raise awareness and increase B2B engagement on social media platforms
  • Establish rapport and partnerships with trade media
  • Ability to write relevant communication pieces and marketing collaterals  
  • Experience in working with external vendors such as creative agencies, etc

Job Requirements

  • University degree
  • At least 5 years of experience in brand management, marketing, communications/PR and other related fields
  • Strong project management skills 
  • Experience in team and stakeholder management
  • Strong interest and passion in producing a high standard of creative work
  • Excellent written and oral communication skills 
  • Good knowledge and experience in media industry 
  • Permanent / Full Time
SPH Media Ltd  
Work Location
  • 1000 Toa Payoh North
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