Business Function

SPH Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands. 

We are looking for a Trade Marketing Manager who will be responsible for driving the division’s B2B activations and engagements with advertisers and the media industry, collaborating closely with cross- divisional teams. He/She needs to stay abreast of industry practices and trends, while contributing to innovative marketing ideas across platforms.

Expectations 

• Plan the annual trade marketing roadmap based on briefs of products and solutions from respective stakeholders
• Develop and implement a go-to-market strategy for trade marketing campaigns 
• Conceptualise and execute trade engagements to increase brand visibility and awareness
• Raise awareness and increase B2B engagement on social media platforms
• Establish rapport and partnerships with trade media
• Ability to write relevant communication pieces and marketing collaterals  
• Experience in working with external vendors such as creative agencies, etc

• University degree
• At least 5 years of experience in brand management, marketing, communications/PR and other related fields
• Strong project management skills 
• Experience in team and stakeholder management
• Strong interest and passion in producing a high standard of creative work
• Excellent written and oral communication skills 
• Good knowledge and experience in media industry